PNC Field
Mark will be selling and signing books at the SWB RailRiders game against the Buffalo Bisons
PNC Field
TD Bank Ballpark
Mark will be selling and signing books at the Somerset Patriots game against the Bowie Baysox
TD Bank Ballpark
A Curated History of the Bronx Bombers
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A New Boss, a New Ballpark, and One Last Win for the Yankees' Core Four
Shipping costs included
Shipping costs included
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Shipping costs included
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By Mark Feinsand; Foreword by Joe Torre
In The Franchise: New York Yankees, take a more profound and unique journey into the history of the baseball's most successful team.
This thoughtful and engaging collection of essays captures the astute fans’ history of the franchise, going beyond well-worn narratives of yesteryear to uncover the less-discussed moments, decisions, people, and settings that fostered the Yankees' iconic identity.
Through wheeling and dealing, mythmaking and community building, explore where the organization has been, how it got to prominence in the modern major league landscape, and how it’ll continue to evolve and stay in contention for generations to come.
Yankees fans in the know will enjoy this personal, local, in-depth look at baseball history.
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Order at Amazon, Barnes & Noble or Indiebound.org
By Mark Feinsand and Bryan Hoch; Foreword by Nick Swisher
Boasting a mix of homegrown talent and All-Star signings, the 2009 Yankees were composed of the very best. With the previous season's failed playoff bid still as fresh as the paint job on the new Yankee Stadium, a 27th championship flag represented the singular objective of a squad that ultimately carved out a unique spot among the Yankees' pantheon of World Series teams.
It was the last title for the "Core Four"—Derek Jeter, Mariano Rivera, Jorge Posada, and Andy Pettitte—who would each retire over the course of the next five years. It was the lone title for Alex Rodriguez, Mark Teixeira, A.J. Burnett, and Nick Swisher, each of whom saw memorable peaks and valleys during their time in the Bronx.
For CC Sabathia and Brett Gardner, it was their first championship, though the veterans were still in pinstripes as the latest generation of Yankees arrived for what they hope will be the next dynasty. Mission 27 is a thoroughly reported chronicle of an unforgettable season, packed with interviews with the full cast of key players, team executives, broadcasters, and more.
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“Mark Feinsand has expertly chronicled the greatest franchise in sports history, covering the Yankees from Y to S in this book. It is an essential primer for Yankee fans of any vintage and for all sports fans who want to spy the secret sauce of greatness from 1903 to today.”
— Michael Kay, YES Network play-by-play broadcaster (@RealMichaelKay)
“The Yankees are defined by their generations, from Babe Ruth to Aaron Judge. Mark Feinsand connects the dots of these generations and shows how this “Franchise” is the stuff of legends. A must-read for any baseball fan.”
— David Cone, five-time World Series champion; YES Network/ESPN analyst (@dcone36)
“For more than two decades, Mark Feinsand’s coverage of the Yankees has imbued in him an encyclopedic knowledge of baseball’s most storied team. “The Franchise” is his gift to fans -- a deep dive into the lore, the tales, the moments that make this book just like the team it’s about: unforgettable.”
— Jeff Passan, ESPN Senior MLB Insider; New York Times bestselling author of “The Arm” (@JeffPassan)
“The history of the New York Yankees is so vast, it would seem almost impossible to produce a complete account of the team’s journey. In “The Franchise,” Mark Feinsand has accomplished that Ruthian task, bringing new life to pinstripe lore. Yankees fans will relish reading about Ruth and Gehrig, Mantle and Maris, Jeter and Rivera, the rivalries, the acquisitions, the titles. But “The Franchise” is a necessary document for all baseball fans, explaining in vivid detail why the Yankees are the most successful, compelling team in the sport.”
—Ken Rosenthal, MLB on FOX reporter; senior baseball writer, The Athletic (@Ken_Rosenthal)
“Yankees fans will love digging into The Franchise. From legendary players to fierce rivals, the rich history of the Yankees comes alive page after page.”
—Tom Verducci, Sports Illustrated writer, FOX and MLB Network studio analyst and New York Times best-selling author
“No reporter has covered the Yankees more extensively for the last two decades than Mark Feinsand, and this book draws on the relationships and trust he’s built with dozens of pivotal pinstriped figures. Feinsand is the ideal tour guide to tell the history of sports’ most storied franchise, taking readers behind the scenes for fresh, revealing stories that every diehard fan will want to know.” – Tyler Kepner, New York Times national baseball columnist; author of the best-selling “K: A History of Baseball in Ten Pitches”
—Tyler Kepner, New York Times national baseball columnist; author of the best-selling “K: A History of Baseball in Ten Pitches” (@TylerKepner)
“The Yankees have the most successful history in baseball, a history that is filled with memorable players and unforgettable teams. Mark Feinsand does a superb job of navigating through that history in “The Franchise." From the owners to the executives to the managers to the players, Mark deftly spotlights all of the iconic names who helped make the Yankees the Yankees.”
— Jack Curry, YES Network studio analyst and New York Times bestselling co-author of “Full Count: The Education Of A Pitcher” and “The Life You Imagine." (@JackCurryYES)
“For all of us on that team, 2009 was the year to remember. Mark and Bryan have done that season justice with this book. It took me right back into that clubhouse with my brothers.”
—Alex Rodriguez, ESPN and FOX commentator/former Yankees third baseman (@AROD)
“The 2009 Yankees were an unforgettable group of guys who made my first year in New York the most memorable season ever. Mission 27 gives you a firsthand look at what went into putting together a championship team and what it took for that team to win it all.”
—CC Sabathia, Yankees pitcher (@CC_Sabathia)
“Mission 27 truly gives you a behind-the-scenes look at the 2009 Yankees straight from the players and coaches who experienced it together. Reading this book takes me back on the field and in the clubhouse to relive that special season.”
—Mark Teixeira, ESPN analyst/former Yankees first baseman (@teixeiramark25)
“Mission 27 paints the inside corner for all baseball fans who want a true look at the magic of the summer of 2009. Every page brings back incredible memories and stories that can only be told by two trusted writers who were with us for every pitch. Get your ski goggles ready and chill the champagne.”
—Phil Hughes, former Yankees pitcher (@PJHughes45)
“Often the best stories about a team surface only after diligent reporting years later. Mission 27, through the hard work of two beat writers who covered the 2009 Yankees, features a level of detail and inside access rarely seen in daily coverage. Readers will be astounded to learn about players with whom they are familiar but actually are getting to know for the first time.”
—Ken Rosenthal, MLB on FOX reporter/MLB Network insider (@Ken_Rosenthal)
“Feinsand and Hoch take you on an insiders’ journey of the Yankees’ magical 2009 season. We all watched what happened on the field, but the stories behind the scenes make the organization’s 27th title even more compelling. Although it’s been 10 years, Mission 27 makes it seem like it happened yesterday.”
—Michael Kay, YES Network play-by-play broadcaster (@RealMichaelKay)
“2009 was the year of CC, A-Rod, Swisher, Tex, and more. Mark Feinsand and Bryan Hoch bring you every moment—on and off the field—of that wonderful champion- ship season. I smiled through this whole book, reliving this magical year. Yankees fans, I promise you won’t be able to put Mission 27 down.”
—Suzyn Waldman, Yankees’ radio color commentator
“Mission 27 is packed with stories and anecdotes you either forgot or never knew. For Yankees fans, it’s like another go-round on a great amusement park ride: the thrills all come back.”
—Tom Verducci, Sports Illustrated writer, FOX and MLB Network studio analyst and New York Times best-selling author
“The 2009 Yankees had it all: pinstriped legends yearning for one last ring, pricy imports under pressure to deliver, a glitzy new palace for the fans in the Bronx—and the game’s biggest star, Alex Rodriguez, embroiled in an outrageous saga of shame and redemption. If you love the Yankees, you remember it well, but you don’t really know the story until you read this book. I covered this team with Mark Feinsand and Bryan Hoch, and nobody had better connections—then or now—than they did. With fresh and fascinating insights never revealed before, this isn’t just a walk down memory lane. It’s a riveting, rollicking ride down the Canyon of Heroes.”
—Tyler Kepner, The New York Times national baseball writer (@TylerKepner)
“A decade after the Yankees’ last championship comes the story of how it happened. Mark Feinsand and Bryan Hoch offer fresh details from inside the clubhouse, the front office, and the dugout. Finally, a book worthy of the incredible 2009 Yankees.”
—Jeff Passan, ESPN MLB insider (@JeffPassan)
Mark has been a sports writer for more than two decades, exclusively covering Major League Baseball since 2001.
Mark was a Yankees beat writer for 16 years (MLB.com, 2001-06; New York Daily News, 2007-16) and has been Executive Reporter for MLB.com since 2017, writing about the entire league on a national level.
Mark is an MLB Network Insider, appearing frequently on the network. He also appears regularly on MLB Network Radio, WFAN Radio and WNBC-TV among other media outlets.
Mark is the author of The Franchise: New York Yankees, The New York Yankees Fans' Bucket List and Mission 27: A New Boss, A New Ballpark, and One Last Ring for the Yankees' Core Four (with Bryan Hoch)
Bryan Hoch, Alex Rodriguez, Mark Feinsand
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